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Visit Goldsboro Launches Tourism Assistance Program for Spring 2022

For Immediate Release
December 3, 2021

Goldsboro, N.C. – Visit Goldsboro, the travel and tourism department for the City of Goldsboro and Wayne County, has launched its bi-annual Tourism Assistance Program for Spring 2022. The purpose of the program is to assist organizations in the development of tourism in Goldsboro and Wayne County and to supplement the efforts of the Wayne County Tourism Development Authority (WCTDA) and the Goldsboro Tourism Council (GTC) to increase visitation, expenditures, and overnight stays in the area.

Eligibility
To be eligible for assistance, activities, events or facilities/businesses must be designed to attract new visitors from outside the local community and enhance the long-term growth of the travel industry in Goldsboro and Wayne County. The assistance will be awarded based on the project’s ability to meet established guidelines, specifically the project’s ability to generate hotel/motel nights.

Funding
The program will award one $3,000 grant to a selected applicant. Projects funded under this program must be for tourism-related activities or endeavors. For example, eligible businesses that cater to local and nonlocal populations, etc. Awarded funds must be used for destination marketing, advertising and promotion of the proposed event/attraction that targets audiences outside of Goldsboro-Wayne County. All projects approved for funding must be determined by the WCTDA and GTC as an attraction or event whose main purpose is to serve and attract visitors to Goldsboro/Wayne County.

Priority will be given to the project’s ability to generate hotel/motel room nights. Secondary priority will be given to the project’s ability to generate day visitation of out-of-county visitors.

“This program really allows the community to be part of the travel and tourism process. We see the generation of visitors that our local businesses and events create on a daily basis, but when you are not behind the scenes, it is easy to assume that you are not making an impact,” said Joanna Ferrin, Communications & Creative Services Manager for Goldsboro-Wayne County Travel & Tourism. “This program allows businesses, organizations, and people who are passionate about their community to connect to the impact that they are making. Our local merchants, organizations, and community truly have so much power in their capability to bring people to Goldsboro-Wayne County and create an experience,”

The launch of the Spring 2022 program will usher in exciting opportunities for event development and create more economic impact in the Goldsboro-Wayne County area. Organizations may apply for assistance no later than 5 p.m. Friday, February 19, 2022, and the project must occur before December 31, 2022. The WCTDA and GTC will consider all applicants and award assistance at their discretion.

To apply for the Spring 2022 Tourism Assistance Program, please visit the Tourism Assistance Program page on the Visit Goldsboro website, here.

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For more information, contact:

Dustin Pike, Chairperson for the Wayne County TDA and Goldsboro Tourism Council
dustin@tobaccoandhops.com

Joanna Ferrin, Communications & Creative Services Manager for Goldsboro-Wayne County Travel & Tourism
(919) 734-7922
jferrin@goldsboronc.gov

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