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Media & Press2019-03-01T20:02:58+00:00

Recent Press

9Jun, 2021

Travel & Tourism Public Hearing Notice


NORTH CAROLINA
WAYNE COUNTY

 

Notice is hereby given the Wayne County Tourism Development Authority will hold a public hearing on Wednesday, June 23, 2021, at 8:30 a.m. in the Wayne County Chamber Board Room, 308 N. William Street, Goldsboro, North Carolina to receive public comments on the adoption of the 2021-2022 Budget.

Written or oral comments may be made to the following:

Amber Herring, Administrative Assistant

Goldsboro-Wayne County Travel and Tourism

308 N. William Street

Goldsboro, NC 27530

919 734-7922

aherring@goldsboronc.gov

This the 9th of June, 2021.

Amber Herring
Administrative Assistant

24May, 2021

2021 ‘Hit Us With Your Best Shot’ Photo Contest Returns for Fourth Year in Goldsboro-Wayne County

For Immediate Release

May 24, 2021

 

2021 ‘Hit Us With Your Best Shot’ Photo Contest Returns for Fourth Year in Goldsboro-Wayne County

 

 Goldsboro, NC –  Visit Goldsboro, the Travel and Tourism Department for the City of Goldsboro and Wayne County, is excited to kick off its annual social media photo contest, Hit Us With Your Best Shot, for its fourth year. The contest had its inaugural year in 2018 with over 130 submissions, and another successful year in 2019 with over 200 photo submissions. The intention of the photo contest is to help showcase Goldsboro-Wayne County through the lens of our community members. The contest begins June 1 and will end at noon on June 30.  The winner will be announced on Friday, July 2.

“You don’t have to be a professional photographer to participate in the contest. It’s less about fancy filters and hashtags, and more about sharing a piece of your Goldsboro-Wayne County with the rest of us,” said Ashlin Glatthar, director for Goldsboro-Wayne County Travel & Tourism. “We want to experience your favorite dish from a local restaurant, a go-to spot at one of our parks, and even take a stroll with you down one of our historic streets — all through a snapshot.”

Starting June 1, interested participants can start submitting their photos by visiting www.visitgoldsboronc.com/photo-contest. Photos that are submitted must be taken in Goldsboro-Wayne County to be eligible for the competition. Before submitting, participants are asked to review the terms and conditions on the site. Photos will be uploaded to the photo contest album on the Visit Goldsboro Facebook Page every Monday. Participants are encouraged to share their photos from the album to garner as many likes as possible before June 30. The photo with the most likes on Facebook will win two passes to see a show at the Paramount Theatre in their upcoming or future performing art series, $25 Downtown Dollars to use at any of the downtown businesses, and an entire set of “Totally Fly” Goldsboro swag to include a T-shirt, sweatshirt, trucker’s hat, and sticker.

 

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For more information, contact Joanna Ferrin, Communications & Creative Services Manager for Goldsboro-Wayne County Travel and Tourism, (919) 734-7922 or jferrin@goldsboronc.gov.

6Apr, 2021

Goldsboro-Wayne County to be featured on WRAL’S Out & About

For Immediate Release

April 6, 2021

 

Goldsboro-Wayne County to be featured on WRAL’s Out & About

 

Goldsboro, N.C. – An episode of WRAL’s Out & About featuring Goldsboro-Wayne County will premiere at 7:30 p.m. Wednesday, April 7 on Channel 5. The segment will highlight five locations throughout Wayne County and encourage safe travel throughout the spring and summer months.

WRAL Out & About appeals to those looking to travel throughout North Carolina and discover new locations where they can explore, shop, eat or drink. Focused in the Triangle, WRAL’s Out & About target demographic of travelers are looking to go on a meaningful day or weekend trip in the upcoming warmer months. With that premise, Goldsboro-Wayne County is an appealing location, as it is home to a large selection of small businesses, family-owned farms, and a wide selection of “hidden gems” that are unique to the area.

The Visit Goldsboro office worked closely with each location and the WRAL Out & About team to ensure the resulting segment would be meaningful and exciting, while also highlighting locations outside of the city of Goldsboro, such as Mount Olive, Fremont and Pikeville. The filming of the segment took place March 22, 2021 and highlighted R & R Brewing, Odom Farming Company, the Governor Charles B. Aycock Birthplace Historic Site, Vailhouse Oyster Bar & Grille, and the monthly pop-up shop, Gold City Video.

“Wayne County is full of such rich history, passionate people, an abundance of small and family-owned businesses, and a combination of generational Eastern, North Carolina heritage, but with a constant flow of new residents from Seymour Johnson Air Force Base. That creates such a unique environment for a visitor experience because you get these traditional elements of Southern hospitality, charm and community, while mixing in these “totally fly” and fresh things like breweries, agritourism, pop-up shops, and a broad international culinary scene. That is what we wanted to showcase when creating this segment, that beautiful duality.” Joanna Ferrin, Communications & Creative Services Manager of Travel and Tourism for Goldsboro-Wayne County.

After the premiere, the episode will be available for viewing on the WRAL website on Thursday, April 8, 2021 and will be shared on the Visit Goldsboro, NC Facebook page.

For more information on the upcoming WRAL Out & About segment, watch the promotional video here.

To learn more about the show, visit their website.

To learn more about Goldsboro-Wayne County, visit our website.

 

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For more information, contact:

 

Randy Guthrie, Interim Director for Visit Goldsboro/Goldsboro-Wayne County Travel & Tourism
crguthrie@goldsboronc.gov
919-580-4376

 

Joanna Ferrin, Communications & Creative Services Manager for Visit Goldsboro/Goldsboro-Wayne County Travel & Tourism
jferrin@goldsboronc.gov
919-734-7922

12Mar, 2021

Visit Goldsboro Launches Resident Survey to Gather Opinions for Tourism Development Plan

For Immediate Release

March 12, 2021

 

Visit Goldsboro Launches Resident Survey to Gather Opinions for Tourism Development Plan

 

Goldsboro, N.C. – Visit Goldsboro, the travel and tourism department for the City of Goldsboro and Wayne County, is excited to launch a survey to get input from Wayne County residents for what they would like to see, do, experience in the local area that would achieve greater quality of life and stronger leisure visitation to the area. This survey is part of the Tourism Master Plan project, which was commissioned in January 2020 by the Visit Goldsboro office and is facilitated by Asheville-based Magellan Strategy Group.

The purpose of the Tourism Master Plan is to create a long-range plan for Goldsboro, Mount Olive, and Wayne County’s travel and tourism sector. The plan will provide an organized and structured framework for tourism development and promotion within Goldsboro-Wayne County. That includes things like planning for accommodations, transportation, tourist activities, legislation and regulation, and marketing and promotion.

A tourism master plan is the roadmap for destination success. It is a crucial first step that will address three important questions: “Where are we?” “Where do we want to go?” “How do we get there?”. Prior to the impact of COVID-19 on the world’s travel market, a robust amount of data was gathered from past and potential visitors to understand how Goldsboro-Wayne County is viewed as a destination. The project paused for the majority of 2020, due to the effects of the pandemic. Now that travel is picking up again and research shows the travelers’ sentiment is growing more positive, the Visit Goldsboro office sees this as the right time to launch the resident survey to help us better understand the opinions of area residents and answer the question of “where do we want to go?”

“In the last five years, Goldsboro-Wayne County has made incredible strides within its travel and tourism sector. The opening of the Maxwell Center and Bryan Multi-Sports Complex in 2018 legitimized us as a destination for meetings, groups, and sports, and the completion of downtown Goldsboro’s streetscapes has spurred a revival of unique offerings for our visitors and residents. As exciting as it is to see these developments, we need to keep fueling the momentum. Visitor growth will not necessarily continue for our market, especially as our neighboring destinations build and grow their offerings. That’s why we have to be strategic about harnessing our ongoing development to keep becoming a more desirable place to live, visit, and work. This tourism master plan will help us achieve our potential.” Ashlin Glatthar, director of travel and tourism for Goldsboro-Wayne County.

 

All survey responses will go directly to Magellan Strategy Group and will remain confidential, and will only be reported in the aggregate.  Responses will not be associated with any individual.  Residents of Wayne County can access and complete the survey here: https://magellanstrategy.qualtrics.com/jfe/form/SV_9Fg929xiqEjheQe

 

Residents have until April 12, 2021 to complete the survey. The survey can also be found on Visit Goldsboro’s Facebook page under the events section

11Feb, 2021

The History Channel’s, “It’s How You Get There” episode, featuring Goldsboro-Wayne County is now available for streaming on Amazon Prime Video

For Immediate Release

February 11, 2021

 

 The History Channel’s, “It’s How You Get There” episode, featuring Goldsboro-Wayne County
is now available for streaming on Amazon Prime Video

 

 Goldsboro, NC – An episode of The History Channel’s show, “It’s How You Get There” featuring Goldsboro-Wayne County is now available for streaming on Amazon Prime Video. The season three episode, “Going for Goldsboro,”  originally aired on the History Channel on Sunday, August 9, 2020. The episode is available to watch at no additional cost for anyone with an Amazon Prime Video subscription.

“It’s How You Get There” appeals to travel, thrill, and transportation enthusiasts by following two friends who travel around the country using exciting modes of transportation that ultimately highlight interesting destinations and “hidden gems.” With that premise, Goldsboro-Wayne County was an appealing location, as the home of Seymour Johnson Air Force Base, Busco Beach and a thriving historical downtown. The History Channel worked closely with Visit Goldsboro to ensure that the resulting episode was an action-packed, novel and exciting segment, which highlighted multiple locations around the Goldsboro area.

The show’s producers initially approached Visit Goldsboro, the travel and tourism department for Goldsboro-Wayne County, in 2019 to express interest in featuring Goldsboro as the hero location for an episode of “It’s How You Get There,” and the filming took place June 23-26, 2020. The storyline of the show highlighted Performance East, Busco Beach, Downtown Goldsboro, Goldsboro Brew Works, Goldsboro Fire Department, and Wilber’s BBQ.

“Goldsboro-Wayne County’s feature on the History Channel, and now Amazon Prime, is indicative of the great strides our community has made in the last several years to better tell our story and become a destination worth visiting. It’s a great opportunity to showcase to a national audience the positive assets of our area, like the ATV park, BBQ scene, historic downtown, and our transportation heritage that ranges from trains to planes,” said Ashlin Glatthar, director of travel & tourism for Goldsboro-Wayne County. “Not many hometowns can claim ‘As Seen on TV,’ so this show is a source of pride for our community. Taking into account the impact that COVID-19 has had on our travel market, I believe this show can help drive visitation back into our market — as well as drum up new interest and awareness of Goldsboro-Wayne County among potential visitors on a national level.”

The original airdate on the History Channel of “Going for Goldsboro” garnered 478,000 views, which was deemed a great success by the producers. Based on the viewings, this project proved a value of $1.2 million of earned media on a national television platform. Meaning, if an entity was to pay to reach a national audience of that size and duration, the estimated paid advertising amount would be near $1.2 million.

 

To learn more about the episode, “Going for Goldsboro,” visit our Youtube channel to watch the show’s trailer.

To learn more about the show, visit their website.

To find out more about Goldsboro-Wayne County, visit our website.

 

For more information, contact Ashlin Glatthar, Goldsboro-Wayne County Travel & […]

28Oct, 2020

Raleigh LaxFest Chooses Goldsboro’s Bryan Multi-Sports Complex for 2020 Tournament

For Immediate Release

October 26, 2020

 

Raleigh LaxFest Chooses Goldsboro’s Bryan Multi-Sports Complex for 2020 Tournament

Goldsboro, N.C. – Visit Goldsboro, the travel and tourism department for the City of Goldsboro and Wayne County, is excited to announce that Raleigh LaxFest is moving the boys division of their event to the Bryan Multi-Sports Complex in Goldsboro, N.C. The two-day lacrosse tournament will take place November 14-15, 2020, attracting over 150 teams from 10 different states as far away as Colorado and Michigan. This event is expected to generate nearly $300,000 of visitor spending in our local hotels, restaurants, retailers, and area businesses. Adhering to current safety guidelines and restrictions set by the CDC and the current NC Governor’s Order, both the City of Goldsboro and Raleigh LaxFest organization have implemented a safety action plan to ensure and protect the health of visiting athletes and local citizens.

“It’s no secret that the travel industry has taken a hit this year, so this event comes at a time of great need for our visitor economy,” says Ashlin Glatthar, director of travel and tourism for Goldsboro-Wayne County. “We’re honored that Raleigh LaxFest has chosen to relocate their event to the Bryan Multi-Sports Complex, and we are confident in our ability to find creative, safe ways to provide a genuine experience for athletes coming from all over the country. We hope their positive experience in Goldsboro will lead to a long-term partnership with LaxFest, and ultimately, growing the interest and participation of lacrosse throughout ENC.”

Jamie Legg, the director of strategic partnerships and marketing at Carolina Event Management, shares “The Raleigh LaxFest has grown from a tournament that started with just 28 teams six years ago to become one of the largest fall lacrosse events on the East Coast. We have always had a desire to find a multi-field facility that would allow us to have most of our games in a single location. The Bryan Multi-Sports Complex fits our needs very well, and we are looking forward to hosting a first-class event in this first-class facility!”

Raleigh LaxFest, which started in 2015, is a youth and high school lacrosse tournament organized by Carolina Event Management (CEM) based in the greater Raleigh area. CEM organizes other lacrosse tournaments and showcases throughout North Carolina and southern Virginia. In addition to running great events, the group aims to promote and help grow the game of lacrosse in areas where the sport is not traditionally played. The tournament is sanctioned by US Lacrosse and recognized as a national qualifier event.

“One of the advantages of moving to Goldsboro is that we can expose the community to this great game, and perhaps that will plant the seed for growth of the game in this area,” Legg explains.

Just five months after the complex opened to the public, the Bryan Multi-Sports Complex was nationally recognized by Connect Sports as one of the top rated soccer facilities in the nation in their publication’s September 2018 article. In 2019, an economic impact study released by […]