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Media & Press2019-03-01T20:02:58+00:00
1704, 2020

Travelers Spent $4 Million When Visiting Goldsboro’s Bryan Multi-Sports Complex in 2019

For Immediate Release

April 17, 2020

 

Travelers Spent $4 Million When Visiting Goldsboro’s Bryan Multi-Sports Complex in 2019

 

Goldsboro, N.C. – The Travel and Tourism Department for the City of Goldsboro and Wayne County, also known as Visit Goldsboro, has published an economic impact report on the 2019 calendar year of the Bryan Multi-Sports Complex located in Goldsboro. The report reveals that during January 1 – December 31, 2019, the complex generated an estimated $4,006,124 of new revenue into the local economy from visitor expenditures, which translates into approximately $270, 416 of sales tax and $16,952 of occupancy tax revenues.

 

The report is based on data collected from multiple sources. These include the Bryan Multi-Sports Complex’s internal reports for sporting events during the 2019 calendar year, Goldsboro-Wayne County Travel and Tourism market research, and Visit NC’s Visitor Profile Study.  Additionally, the Travel and Tourism Department collaborated with local hotels to document actualized room nights based on events held at the venue.

 

There were 236 events between January 1 – December 31, 2019 at the sports complex. Soccer is the most popular sport hosted at the complex, but the venue also regularly hosts cross country, Ultimate Frisbee, and football. One of the most exciting new sporting events the complex saw in 2019 was the Mid-Atlantic Regional Championships of U.S. Quidditch. It was the organization’s first time bringing its sport to North Carolina, which attracted 1,200 spectators and nearly 20 teams from as far away as Pennsylvania. U.S. Quidditch plans to return to Goldsboro in November of this year for the regional championship.

 

The success of the complex is also reflected in the strong community partnerships with area minor league teams and youth sports clubs. The city’s partnership with Wayne County United Soccer Club (WCUSC) is the key factor for why the Bryan Multi-Sports Complex has become a favorite venue for the NC Youth Soccer Association’s State Cup (NCYSA) series. The NCYSA is based in Greensboro, N.C., and their organization hosts spring and fall Kepner Cup tournaments in Goldsboro along with Olympic Development Programs for youth soccer. Those events attracted well over 10,000 visitors since the Bryan Multi-Sports Complex opened in April 2018.

 

“We couldn’t thank you (City of Goldsboro and WCUSC) enough for being such gracious, attentive, prepared and thoughtful hosts,” said Colby Morton, NCYSA assistant director of Classic/State Cups. “You all put such an emphasis on making the teams, players and families feel welcome and that alone creates a one of a kind atmosphere.”

 

Serving as the home site for two semi-professional minor league teams, the Bryan Multi-Sports Complex welcomed athletes and spectators of the East Carolina Phantoms and Goldsboro Strike Eagles Football Club in 2019. The East Carolina Phantoms are part of the Independent American Football League (IAFL) and were formerly based in Wilson before transferring to Goldsboro to make the new facility their home in late 2018.

 

The Goldsboro Strike Eagles are a semi-pro soccer team in the United Premier Soccer League (UPSL). The Strike Eagles’ head coach, Yacouba Niandou, said, “winning the UPSL Mid-Atlantic […]

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801, 2020

Southeast Tourism Society Selects NC Pickle Festival as an ‘STS Top 20 Event’

Southeast Tourism Society Selects NC Pickle Festival as an ‘STS Top 20 Event’

Mount Olive, NC – Southeast Tourism Society (STS) has named the North Carolina Pickle Festival one of the STS Top 20 Events in the Southeast for April 2020. The STS Top 20 Festival and Event Awards have highlighted programs around the Southeast since 1985. Travel industry experts select 20 events per month, and STS publicizes them throughout the United States. The complete list is published on two websites: Southeast Tourism Society and Travel Media Press Room.

The 2020 NC Pickle Festival is set for Friday and Saturday, April 24-25, in downtown Mount Olive, NC. Friday night’s events run from 5-10 p.m., and the festival’s main day takes place Saturday from 9 a.m. to 6 p.m.

“We are dill-lighted to be recognized as a Top 20 Event for April,” said Lynn Williams, co-chairperson for the NC Pickle Festival. “The North Carolina Pickle Festival celebrates the best of Mount Olive the community and Mt. Olive the company. It’s a great tradition spanning over 30 years, and it just gets better and better.”

The NC Pickle Festival is going on its 34th year this April. An average of 40,000 festival goers flock to the town of Mount Olive for the weekend, which is dubbed the Pickle Capital of the world and home to the famous Mt. Olive Pickle Company. The festival has evolved into a two-day event and is jam-packed with entertainment and “dill-icious” food for the entire family. From the iconic Tour de Pickle bike race with distance options of up to 75 miles to the classic car show and pickle eating contest, the event has become a family tradition for many across the state and country. The festival adds new aspects every year, like helicopter rides, BMX stunt shows, and reptile interactive exhibits, which keeps it fresh and exciting each April.

For 35 years, STS has been spotlighting the best festivals and events in the Southeast with our Top 20 Festival and Events program. Our goal is to highlight the efforts of devoted event organizers and provide additional media exposure and accolades for their events,” said Monica Smith, president and CEO of the Southeast Tourism Society. “The Southeast offers so many unique, year-round opportunities for tourists and festival-goers to create memories and support the tourism industry -– a vital economic generator for communities.”

Events considered for the STS Top 20 recognition must be at least three years old and have attendance of at least 1,000.   The online nomination link and submission deadlines are available at SoutheastTourism.org or by calling 770-542-1523.

STS, founded in 1983 and headquartered in Roswell, Ga., is a non-profit organization dedicated to promoting travel and tourism within 12 states – Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee, Virginia and West Virginia.

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Lynn Williams, NC Pickle Festival Co-Chairperson, (919) 581-3628 or lwilliams@mtolivepickles.com

Julie Beck, NC Pickle Festival Co-Chairperson, (919) 658-3113 or president@mountolivechamber.com

Ashlin Glatthar, Goldsboro-Wayne County Travel & Tourism Director, (919) 734-7922 or aglatthar@goldsboronc.gov.

 

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2706, 2019

The Bryan Multi-Sports Complex Generates Over $4 Million into Goldsboro Economy

For Immediate Release

Wednesday, June 26, 2019

 

The Bryan Multi-Sports Complex Generates Over $4 Million into Goldsboro Economy

 

Goldsboro, NC – The Travel and Tourism Department for the City of Goldsboro and Wayne County, also known as Visit Goldsboro, has published an economic impact report on the first operating year of the Bryan Multi-Sports Complex located in Goldsboro. The purpose of the report is to determine how the venue has positively impacted the local economy of Goldsboro-Wayne County. It reveals that during its first operating year, the complex generated an estimated $4,312,030 of new revenue into the local economy from visitor expenditures, which translates into approximately $291,062 of sales tax and $15,875 of occupancy tax revenues.

 

The report is based on data collected from multiple sources, including the Bryan Multi-Sports Complex’s internal reports for events during its first year of operation, Goldsboro-Wayne County Travel and Tourism market research, and Visit NC’s 2017 Visitor Profile Study. Additionally, the Travel and Tourism Department collaborated with local hotels to document actualized room nights based on events held at the venue to ensure the data was as robust as possible.

 

The Bryan Multi Sports complex opened April 23, 2018, and has held 153 event days in total within its first operating year. Five days after the grand opening, the City of Goldsboro and Wayne County United Soccer Club co-hosted the North Carolina Youth Soccer Association (NCYSA) Kepner President’s State Cup, which brought in thousands of visitors from across the state. The success of this tournament led to the bookings of two additional NCYSA state cups, as well as the attention of other national sports organizations, like U.S. Quidditch, to bring their tournaments to the Goldsboro venue.

 

“It is rare to see rec league games and upper level tournament games occur on the same premium fields.  This is what you have with the Bryan Multi-Sports Complex,” said Felicia Brown, interim parks & recreation director for City of Goldsboro.  “We have a facility that both serves our citizens and has an economic impact from outside visitation – people traveling from outside the county (state) to use it.”

 

Just five months after the complex opened to the public, the Bryan Multi-Sports Complex was nationally recognized by Connect Sports as one of the top rated soccer facilities in the nation in their publication’s September 2018 article. Connect Sports is a senior leader in sports destination marketing and event management. The link to the article published by Connect Sports can be found at: https://www.connectsports.com/feature/best-soccer-facilities-in-the-u-s/.

 

The report released by the Travel and Tourism Department also gives some deeper insight as to how the complex performed this past year. It reveals that approximately10 sporting events held at the complex have generated overnight stays in Goldsboro-Wayne County, the estimated total of overnight travel parties was 5,690, and the estimated hotel revenue generated from sporting events was $264,585.

 

“Goldsboro-Wayne County is on a fast track to becoming an amazing destination for visitors and residents. With the additions of both the Maxwell Center and Bryan Multi-Sports Complex in 2018, we are […]

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1106, 2019

The Maxwell Center Generates over $5 Million into Local Economy during First Operating Year

For immediate release:

Tuesday, June 11, 2019

 

The Maxwell Center Generates over $5 Million into Local Economy during First Operating Year

 

Goldsboro, NC – The Travel and Tourism Department for the City of Goldsboro and Wayne County, also known as Visit Goldsboro, has published an economic impact report on the first operating year of the Maxwell Center in Goldsboro. The purpose of the report is to determine how the Maxwell Center has positively impacted the local economy of Goldsboro-Wayne County. It reveals that during its first operating year, the Maxwell Center generated an estimated $5,313,960 of new revenue into the local economy from visitor expenditures.

 

The report is based on data collected from multiple sources. These include, the Maxwell Center’s internal reports for contracted events during its first year of operating, Goldsboro-Wayne County Travel and Tourism market research, and Visit NC’s 2017 Visitor Profile Study. Additionally, the Travel and Tourism Department collaborated with local hotels to document actualized room nights based on contracted events, to ensure the data was as robust as possible.

 

The Maxwell Center opened March 1, 2018, and in its first year of operating, has held 200 event days in total. It was voted The Readers’ Choice Award by ConventionSouth Magazine– ahead of 2,000 other venues, facilities and Convention Visitors Bureaus. A newly revised website for the Maxwell Center was recently launched at wwwthemaxwellcenter.com. For the next operating year, 145 event days are already on their books.

 

Craig Honeycutt, County of Wayne Manager, commented on the success of the Maxwell Center so far saying, “In the first year, The Maxwell Center has exceeded our expectations for event booking, attendance, and income. The venue is becoming a major regional destination for meetings, trainings and conferences. Wayne County is extremely proud to have The Maxwell Center.”

 

The report released by the Travel and Tourism Department also gives some deeper insight as to how the Maxwell Center has performed this year. It reveals that approximately 63 events held at the Maxwell Center have generated overnight stays in Goldsboro, the estimated total of overnight travel parties was 7,012, and the estimated hotel revenue generated from Maxwell Center events was $117,366.

 

Commenting on the fact that the Maxwell Center hosted over 50,000 patrons in total in its first operating year, James Wade Jr, Venue Director & General Manager of the Maxwell Center said, “Being the largest facility in Wayne County has brought many events to us because they outgrew other venues. Several events have been able to expand or even double their attendance. We have the ability to seat up to 1,000 at round tables of 10, or up to 1,800 theater-style with a large stage. Our rentable spaces include adjustable size ballrooms and classrooms.”

 

Ashlin Glatthar, Director of Travel & Tourism for Goldsboro-Wayne County added, “the Maxwell Center has put Goldsboro-Wayne County on the map as a meetings and group travel destination. The study demonstrates that this venue is an important asset to our tourism economy, generating new revenue that will help us continue improving the quality of life in […]

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3005, 2019

Wings Over Wayne Air Show Attracts Crowd of 152,000 and Accounts for $6.4 Million in Economic Impact

For Immediate Release

Friday, May 24, 2019

 GOLDSBORO, NC – The Travel & Tourism Department for the City of Goldsboro and Wayne County, also known as Visit Goldsboro, has published a report revealing that Wings Over Wayne Air Show, held at Seymour Johnson Air Force Base in Goldsboro, N.C. has had another successful year. The reports showed that crowds of over 152,000 attended the Air Show, and the event generated over $6.4 million in economic impact. The report also showed that of these visitors, 70% drove more than 30 miles to attend, 35% were first time attendees to the Air Show, and a visitor from eastern Europe traveled the farthest for the event.

Headed into the 2019, the intent was to collect more event-specific data to better understand the impact of the air show on Wayne County and neighboring regions. The Goldsboro-Wayne County’s Travel & Tourism Department collected over 500 responses through online and on-the-ground surveys for the 2019 Wings Over Wayne Air Show. The responses helped provide insight on attendee demographics, effectiveness of marketing efforts, overall satisfaction, and the economic impact specific to the Wings Over Wayne Air Show for Goldsboro-Wayne County. Based on the sample size, the results of the survey reflect a 95% confidence rating with a 4% margin of error.

The detailed data from this year’s report shows the satisfaction rating for the Air Show was high, at an average of 4.33 out of 5, with 60% of respondents giving a 5 out of 5 for general satisfaction. The aspect of the Air Show that people liked best was the flying demonstrations, which were rated as an average of 4.83 out of 5. The headlining USAF Thunderbirds was the highest rated aspect for this year’s show. The most effective form of marketing was the use of social media with over 50% of attendees hearing about the event via social media platforms.

Delving into further detail about the economic impact of Wings Over Wayne Air Show, the report revealed that while the event generated $6.4 million into the Wayne County economy, over $5 million of this was new revenue sparked by non-local visitors, who reside outside of Wayne County. Non-local visitors were recorded as spending on average $165 per party for the duration of their trip, and the average travel party was 3.5 people. Since Wings Over Wayne Air Show is a free event, the spending averages refer to accommodation, food, drink, shopping, and gas in Goldsboro-Wayne County.

Ashlin Glatthar, director of the Travel & Tourism Department of Goldsboro and Wayne County, said “I am proud of our office’s ability to produce a more detailed report revealing how Wings Over Wayne impacts our Wayne County economy, how attendees heard about the show, feedback on their overall experience, and better insight on attendee demographics. It took a lot of work to gather the data, but now there is a more accurate benchmark for measuring and enhancing future air shows. 152,000 is a lower number than […]

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1710, 2018

Sports Complex Ranked Best Soccer Facility in U.S.

For Immediate Release
Friday, October 12, 2018
 
Sports Complex Ranked Best Soccer Facility in U.S.
 
Goldsboro, NC — The City of Goldsboro is proud to announce the newly opened Bryan Multi-Sports Complex has been named one of the top rated soccer facilities in the nation according to Connect Sports.
 
“This national recognition reassures that which we already knew — we have one of the most unique sporting venues in the country right here in Goldsboro, North Carolina,” said Randy Guthrie, Goldsboro city manager. “It’s all thanks to the persistent efforts of Seymour Johnson AFB, the U.S. Air Force, and the generous sponsors, such as the Bryan Foundation. With their help, Goldsboro continues on its course towards economic growth and improved quality of life.”
 
Connect Sports is a senior leader in sports destination marketing and event management. From advertising to education, Connect Sports is the go-to source for improving the way in which sports benefits communities across the country.
 
“At the start of the project, the city didn’t set out to win awards. We just wanted to provide better services and amenities to our community in order to improve the quality of life,” said Ashlin Glatthar, travel and tourism director for Goldsboro-Wayne County. “Not only has the project surpassed its inherent goals, but the Bryan Multi-Sports Complex has clearly set a new standard in the industry as far as what tournament directors and athletes can and should expect out of a sports venue. It means a lot to us that a credible organization, such as Connect, recognizes the complex’s accomplishments.”
 
Five days after the grand opening on April 23, 2018, the City of Goldsboro and Wayne County United Soccer Club co-hosted the North Carolina Youth Soccer Association (NCYSA) Kepner President’s State Cup, which brought in 50 teams and 1,700 visitors from across the state. The success of this tournament led to the bookings of two additional NCYSA state cups scheduled for October 27-28, 2018 and May 4-5, 2019, which will draw an estimated 50-60 soccer teams and 2,000 visitors per tournament weekend. The state’s Olympic Development Program (ODP) for youth soccer has booked the complex for several training events from November 2018 to March 2019 serving the athletes in eastern NC. Additionally, ODP will host a two-day soccer showcase on the first weekend in January 2019.
 
As the venue’s name suggests, the complex is designed for field […]

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